Opportunity is king in fantasy football. Tracking player volume and snaps each season helps managers get ahead of coaching trends while making advanced moves on the trade market and waiver wires. In this recurring weekly series, we will look at all 32 teams’ most notable market shares (percentage of team output) in targets, opportunities, and rushing/receiving production. Week 10 is officially in the books and we have some stunning usage data to recap, so let’s get right to it. For the complete report of opportunity data on every single player, download the FREE Fantasy Football by Broto App.
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Arizona Cardinals
Kyler Murray made an emphatic return to the Cardinals in Week 10, leading the team to an electric and narrow victory over the Falcons. Murray rushed six times for 33 yards and one touchdown while completing 19/32 attempts for 249 with one interception.
James Conner also found his way back into the lineup after a long stint on injured reserve. Conner immediately took hold of the backfield, rushing 16 times (84.2% Rush Share) for 73 yards while playing 63.0% of the offensive snaps (41).
Trey McBride continues his ascent up the tight end rankings with another stellar outing in Week 10. The second-year tight end set a new career high with 131 receiving yards (52.6% Receiving Yards Share), catching eight of nine targets (28.1% Target Share).
Atlanta Falcons
It has become incessantly exhausting analyzing the Falcons' usage as head coach Arthur Smith attempts to play checkers with his chess pieces.
Taylor Heinicke (8/15) and Desmond Ridder (4/6) combined for 12 completions on 21 attempts for a laughably low 94 yards with just one touchdown.
Bijan Robinson was FINALLY placed in a featured role as a workhorse running back. The rookie first-round pick handled 22 carries (64.7% Rush Share) for 95 yards and one touchdown with two targets (9.5% Target Share) – of which he caught one for 11 yards.
Tyler Allgeier (19 Snaps/27.0% Snap Share) and Cordarrelle Patterson (22 Snaps/31.0% Snap Share) combined for fewer total snaps and fewer total carries (Allgeier: 9/Patterson: 3) than Robinson.
Baltimore Ravens
The Ravens' running game has accounted for the majority of their scoring and offensive production during their hot streak. Unfortunately, they met the wall that is the Browns' defensive front in Week 10.
Gus Edwards was able to extend his touchdown streak to four games and has now scored seven times during that stretch. Edwards led the Ravens with 11 rushing attempts (68.8% Rush Share) in Week 10 but managed just 24 yards on his attempts (2.2 YPC).
Keaton Mitchell continues to make his presence felt as a scintillating big-play threat. The undrafted rookie running back needed just three carries (18.8% Rush Share) to lead the Ravens running backs in rushing yards. Mitchell had a long 39-yard scamper for his second touchdown in as many games but finished with a net total of 34 rushing yards after failing to gain any ground on his remaining rushing attempts.
Buffalo Bills
Josh Allen and the Bills continue to falter amidst some horrendously inexcusable turnovers. Allen completed 15/26 attempts for 177 yards with one touchdown and two interceptions. He added another score on the ground, amassing 13 yards on four attempts.
Dalton Kincaid is on an impressive stretch of high-end production over the last four games. Kincaid finished Week 10 with a team-high six targets (23.1% Target Share). He also led the team with five receptions, accruing 51 yards in the process.
Gabe Davis tied Kincaid with six targets (23.1% Target Share), catching two for a team-high 56 yards.
Stefon Diggs received five targets (19.2% Target Share), catching three for 34 yards on a 98.0% snap share (53 Snaps).
James Cook was benched for a large chunk of the game after fumbling on the first play of the Bills' first drive. Cook still managed to finish the game with 109 rushing yards on only 12 attempts (54.5% Rush Share/9.1 YPC), but conceded several high-value opportunities to Latavius Murray (9 Carries/68 Yards/1 Touchdown).
Murray saw 28 snaps (52.0% Snap Share) to Cook’s 25 (46.0% Snap Share).
Carolina Panthers
Adam Thielen had recorded at least eight targets and seven receptions in six consecutive games, ultimately ending his streak of high-end PPR production in Week 9.
Week 10 yielded positive regression in opportunity share for Thielen as he received a team-high 10 targets (26.3% Target Share), catching six for 42 yards.
Practice-squad callup Michael Strachan needed just one reception to lead the team in receiving yards (45).
Chubba Hubbard has taken over as the team’s top running back, playing 50.0% of the offensive snaps (30) with nine carries (69.2% Rush Share). Hubbard managed just 23 yards on his attempts but still led the team in total rushing production.
Miles Sanders played 23 snaps (48.0% Snap Share), taking two carries (15.4% Rush Share) for a net negative of (-) five yards.
Chicago Bears
Tyson Bagent made his fourth full start of the 2023 season, completing 20/33 attempts for 162 yards with no interceptions and no touchdowns.
D’Onta Foreman took hold of the leading duties in the backfield, shouldering 21 rushing attempts (87.0% Rush Share) for 80 yards.
Roshcon Johnson (5 Carries/18 Yards), Tyler Scott (1 Carry/16 Yards), Tyson Bagent (6 Carries/12 Yards), Darrynton Evans (2 Carries/5 Yards), D.J. Moore (1 Carry, 1 Yard), and Cole Kmet (1 Carry, 1 Yard) all received rushing attempts in Week 10.
D.J. Moore led the team with five receptions (25.0% Reception Share), nine targets (27.2% Target Share), and 58 receiving yards (35.8% Receiving Yards Share).
Cincinnati Bengals
With Tee Higgins sidelined and Ja’Marr Chase banged up, Tyler Boyd was favored as the Bengals top target in Week 10.
Boyd earned a team-high 12 targets (30.0% Target Share), collecting eight receptions for a season-high 117 yards.
Despite a late injury designation, Chase was able to suit up and command six targets (15.0% Target Share), of which he caught five for 124 yards and one touchdown.
Bengals tight end Tanner Hudson (WHO!?!) received seven targets (17.5% Target Share), catching six for 33 yards on a limited 31.0% snap share (20 Snaps).
Hudson earned a target on 35.0% of his offensive snaps.
Cleveland Browns
Jerome Ford has taken over the reins as the undeniable workhorse in the Browns backfield. In Week 10 the second-year running back saw 17 carries (63.0% Rush Share) for a team-high 107 rushing yards (6.3 YPC) while playing 64.0% of the offensive snaps (50)
Amari Cooper caught six of his nine targets (25.7% Target Share) for 98 yards and one touchdown as the veteran wideout continues to establish himself as one of the most underrated wideouts in the NFL today.
David Njoku has risen in the ranks as the Browns' number two pass-catcher alongside Cooper. Njoku tied his veteran teammate with nine targets 25.7(% Target Share) and six receptions, tallying 58 yards in the process.
Elijah Moore found the endzone for the first time this season. Moore saw seven targets (% Target Share) hauling in five passes for 44 yards and the aforementioned score.
Dallas Cowboys
CeeDee Lamb has been on a historic stretch of career-high production. Let’s take a look back through the weeks to see how the star wideout has progressed.
Lamb had a career-best outing in Week 8, catching 12 of 14 targets (41.2% Target Share) for 158 yards and two touchdowns while adding 12 yards on one carry.
Lamb’s 14 targets in that game were a new personal best for the young receiver.
Lamb accounted for 51.9% of Dak Prescott’s passing yards and 48.0% of the quarterback’s completions in Week 8, marking the highest single-game market share of Lamb’s four-year career.
The crafty wideout followed up his sensational Week 8 outing with a stellar Week 9 performance against the Eagles but fell just short of leading his team to victory.
Lamb set a new career-best with 16 targets (36.4%), collecting 11 receptions for a career-high 191 yards against his division rivals.
Week 10 marked another dominant day at the office for Lamb as the Cowboys' top wideout caught 11 of his team-high 14 targets (31.8% Target Share) for 151 yards and one touchdown.
Only two players in Cowboys history have more than 900 yards through the first nine weeks of any given season: Hall of Famer Michael Irvin and CeeDee Lamb.
Lamb also tied Irvin for the most games with at least 10 catches and 100-plus receiving yards in franchise history with his seventh such outing in Week 10.
Brandin Cooks turned back time with a career-best outing himself in Week 10. Cooks tied his career-high of 173 receiving yards against the Giants this past Sunday, collecting nine of 10 targets (22.7% Target Share) and one touchdown while doing so.
Denver Broncos
The Broncos have now won three games in a row, lifting their record to 4-5 with stunning upset wins over powerhouse AFC opponents in the Chiefs and Bills during the last two weeks.
Russell Wilson put on a vintage performance with several highlight-worthy plays, including an improbable strike to Courtland Sutton for a toe-dragging touchdown reception.
Wilson was supremely accurate, completing 24/29 attempts for 194 yards with two touchdowns and no interceptions. He also added 30 rushing yards on nine carries.
Javonte Williams is growing into his role as the team’s workhorse running back now that he is healthy enough to shoulder the load. Williams received 21 rushing attempts (75.0% Rush Share) in Week 10, garnering 79 yards (3.8 YPC) while catching all four of his targets (13.8% Target Share) for 31 yards and one touchdown.
Courtland Sutton has risen above all members of the offense as the unquestioned alpha receiver, leaving Jerry Jeudy and company as nothing more than supplemental weaponry in the air attack.
Sutton saw a team-high 11 targets (37.9% Target Share), leading the offense with eight receptions, 53 receiving yards, and one touchdown.
Detroit Lions
Jahmyr Gibbs is earning his keep as a first-round running back after starting slow to begin his NFL career. Gibbs has now scored in three consecutive games, adding to his totals with two touchdowns and 77 yards on 14 carries (53.8% Rush Share) in Week 10.
The Lions rookie running back also caught three of five targets (15.2% Target Share) for 35 yards.
David Montgomery made his return to the lineup and was an immediate factor despite Gibbs’ successes. Montgomery tallied 116 yards on 12 rushing attempts (46.2% Rush Share) with one touchdown.
Amon-Ra St. Brown has developed into one of the most dominant target-earning figures in the NFL today. The star wideout saw a team-high nine targets (27.3% Target Share) while leading the offense with eight receptions and 156 receiving yards (46.8% Receiving Yards Share).
No other member of the Lions' offense cracked more than 50 receiving yards while St. Brown accounted for the majority of passing production.
Green Bay Packers
Jordan Love has now thrown ten interceptions with only eight touchdowns in his last seven starts.
Love has completed 176/300 attempts (58.7%) with 14 touchdowns, 10 interceptions, and four fumbles through nine starts this season.
Six different members of the Packers offense received at least four targets (Christian Watson: 7 Targets, Aaron Jones: 6 Targets, Romeo Doubs: 5 Targets, Jayden Reed: 5 Targets, Luke Musgrave: 4 Targets, Dontayvion Wicks: 4 Targets).
Christian Watson led the team with seven targets (17.5% Target Share) but managed just two receptions for 23 yards.
Jayden Reed was perfect on his opportunities catching all five of his targets (12.5% Target Share) for a team-high in receptions and receiving yards (84). Reed also hauled in his fourth touchdown of the 2023 season in Week 10.
Aaron Jones' return to the lineup came with an immediate decrease in opportunity share for A.J. Dillon.
In Week 10, Jones led the duo with 13 carries (59.1% Rush Share) and six targets (15.0% Target Share).
Dillon was, however, more productive on the ground, tallying 70 rushing yards on nine attempts (40.9% Rush Share/7.8 YPC). Dillon received three targets (7.5% Target Share), catching just one pass for 11 yards.
Houston Texans
C.J. Stroud’s historic rookie season culminated in yet another comeback win in Week 10 with the star signal-caller tossing for 356 yards on 23/39 attempts with one touchdown on the ground and one touchdown through the air.
Devin Singletary saw an 81.0% Snap Share (61 Snaps), 100.0% RB Rushing Share (30 Carries), and two targets (5.1% Target Share) as the Texans leading back with Dameon Pierce sidelined.
Singletary managed a tone-setting 150 rushing yards with one touchdown while catching one pass for 11 yards.
Tank Dell has long been Stroud’s favorite target but Week 10 marked new career highs in opportunities for the rookie wide receiver. Dell earned a team-high 14 targets (35.9% Target Share), catching six for 56 and Stroud’s only passing touchdown of the day.
Over the last three weeks, only one receiver has more yards in the NFL than Noah Brown. Brown saw eight targets in Week 10, hauling in seven for a team-high 172 yards (48.3% Receiving Yards Share)
Indianapolis Colts
Michael Pittman remains a solid stream of fantasy production despite his overlooked status as a stand-alone alpha wideout. Pittman caught eight of his team-high 12 targets (42.9% Target Share) in Week 10.
Josh Downs had been consistently climbing the pecking order of opportunity share on the Colts offense but managed just three targets (10.7% Target Share) with two receptions for 40 yards before exiting with an injury.
Jonathan Taylor has finally emerged as the Colts' rightful workhorse running back, earning 23 carries (95.8% Rush Share) and one target (3.6% Target Share) while Zack Moss saw just one carry (4.2% Rush Share) and no targets on 16.0% of the offensive snaps (9).
Jacksonville Jaguars
The Jaguars offense was held to just three points against the 49ers in Week 10.
Travis Etienne’s scoring streak ended at four games as the star running back was unable to find traction. Etienne finished with nine carries (60.0% Rush Share) for 35 yards, collecting two of four targets (12.5% Target Share) for nine yards.
Christian Kirk was the only bright spot of the offense in Week 10 as the veteran slot mechanic earned a team-high 11 targets (34.4% Target Share), leading the Jaguars with six receptions for 104 yards.
The second-closest producer of receiving yards came from D’Ernest Johnson who tallied 28 yards on two catches.
Kansas City Chiefs
*BYE WEEK*
Las Vegas Raiders
Jakobi Meyers had been holding his own as the number-two option alongside Davante Adams with several instances occurring wherein the underrated wideout out-targeted his superstar teammate.
Week 10 ended all suspicions of Adams’ elite alpha role as the future hall of famer saw 13 targets (48.1% Target Share), catching six for 86 yards as the team leader in all receiving categories.
Meyers, on the other hand, earned just two targets (7.4% Target Share) despite playing 91.0% of the offensive snaps (58).
Los Angeles Chargers
Quentin Johnston has been one of the biggest rookie disappointments in 2023. Johnston played a career-high 85.0% of the offensive snaps in Week 10 but managed just four targets (10.0% Target Share) with four receptions for 34 yards. Fortunately, for managers brave enough to start Johnston in their lineups, the rookie did catch his first touchdown of the 2023 season.
Jalen Guyton (6 Targets/15.0% Target Share) and Keenan Allen (14 Targets/35.0% Target Share) both earned and produced more than their rookie teammate despite playing fewer snaps.
Keenan Allen is an ageless wonder of unstoppable production from the wide receiver position. Allen turned his team-high 14 targets (35.0% Target Share) into 11 receptions for 175 yards and two touchdowns.
Los Angeles Rams
*BYE WEEK*
Miami Dolphins
*BYE WEEK*
Minnesota Vikings
Josh Dobbs is enjoying a Geno Smith-esque career resurgence after being cast away from nearly every NFL franchise.
Dobbs has led the Vikings to back-to-back victories, including a stunning last-second defeat over the Saints in Week 10 that saw the journeyman signal-caller post 268 passing yards, one passing touchdown, and 44 rushing yards on eight attempts with a game-sealing rushing touchdown.
T.J. Hockenson saw a team-high and season-high 15 targets (33.3% Target Share), catching 11 for 134 yards and one touchdown while playing 84.0% of the offensive snaps (63).
Jordan Addison continues to develop into a superstar receiver, collecting four of seven targets (20.6% Target Share) for 52 yards while leading the team with 73 snaps (97.0% Snap Share) against a sturdy Saints secondary.
Ty Chandler handled more rushing opportunities than Alexander Mattison in Week 10, taking 15 carries (60.0% Rush Share) for 45 yards and one touchdown while Mattison managed just 27 yards on eight carries (32.0% Rush Share).
New England Patriots
Mac Jones was benched mid-game for the third time this season, paving the way for Bailey Zappe to helm the offense.
Both quarterbacks looked equally as bad. Jones completed 15/20 attempts for 170 yards and one interception while Zappe attempted seven passes, completing three for 25 yards and one interception.
Rookie wideout Demario Douglas finished with a team-high nine targets (33.3% Target Share) despite playing only 50 snaps (72.0% Snap Share). Douglas hauled in six receptions for 84 yards, leading the Patriots receivers in all categories, save for playing time.
New Orleans Saints
Derek Carr was forced to exit the game with concussion symptoms and an AC-joint sprain. Carr completed 13/18 attempts for 110 yards before Jameis Winston took over.
Winston entered the game and immediately started chucking up prayers – two of which were answered by stunning touchdown grabs by A.T. Perry and Chris Olave.
Winston finished with 122 yards on 13/25 completions with two touchdowns and two interceptions.
Chris Olave topped the Saints with nine targets, greatly benefiting from Winston’s carefree gunslinging ways. Olave hauled in six of his targets (20.9% Target Share) for 92 yards and one touchdown.
Rashid Shaeed matched Olave with nine targets (20.9% Target Share) but tallied just two receptions for 17 yards with his increased opportunities.
A.T. Perry saw increased playing time as a familiar target from the second team for Winston to feel comfortable with. Perry played a career-high 84.0% of the offensive snaps (56), leading all members of the offense.
New York Giants
Saquon Barkley continues to be utilized as the main cog within the Giants' offense. Unfortunately, that offensive machine is breaking down faster than a straw house in a hurricane.
Barkley saw 13 rush attempts (86.7% Rush Share) in Week 10, tallying 66 yards (94.2% Rush Yards Share) with three targets (13.8% Target Share), netting negative (-) five yards on one reception.
New York Jets
Breece Hall faltered in the face of the Raiders' defense in Week 10, putting together a season-low 2.2 YPC. Hall rushed 13 times (76.5% Rush Share) for 28 yards, adding three receptions on three targets (7.5% Target Share) for 47 yards.
Garrett Wilson continues to produce elite numbers despite the lack of high-value looks from Zach Wilson. The Jets wideout once again led the team in targets – this time commanding 14 looks (35.0% Target Share) with nine receptions and 93 receiving yards as the team leader in every category.
Tyler Conklin had a surprisingly effective and efficient day despite his team’s offensive woes. Conklin caught all seven of his targets (17.5% Target Share) for 70 yards.
Zach Wilson completed a respectable 23/39 pass attempt for 263 yards but failed to lead a single touchdown drive and forced two turnovers (1 Interception/1 Fumble).
Philadelphia Eagles
*BYE WEEK*
Pittsburgh Steelers
Five different members of the Steelers' offense tied with a team-high four targets (% Target Share): Najee Harris, Jaylen Warren, Diontae Johnson, George Pickens, and Conner Heyward.
Jaylen Warren was named the starting running leading up to the contest and immediately proved why the coaching staff made that decision.
Warren took 15 rush attempts (48.4% Rush Share) for 101 yards and one touchdown while catching two of four targets (17.4% Target Share) for an additional nine yards.
Ironically, Harris received more carries despite Warren’s starting label. Harris tallied 16 rush attempts (51.6% Rush Share) for 82 yards and one touchdown. He also outperformed his running mate in the receiving game, catching three of four targets (17.4% Target Share) for 14 yards.
The duo secured identical snap shares (33 Snaps/51.0% Snap Share) in Week 10.
San Francisco 49ers
Christian McCaffrey’s historic regular season touchdown streak came to an end at 18 consecutive weeks during the 49ers blowout win over the Jaguars in Week 10.
McCaffrey still put on a stellar performance, collecting six of his team-high ten targets (35.7% Target Share) for 47 yards while adding 95 rushing yards on 16 carries (76.0% Rush Share).
George Kittle needed just three receptions on four targets (14.3% Target Share) to lead the 49ers with 116 receiving yards and one touchdown.
Seattle Seahawks
D.K. Metcal led the Seahawks' offense with 12 targets (25.5% Target Share) and an 89.0% snap share (72 Snaps). Metcalf topped the team with 98 receiving yards on seven receptions.
Tyler Lockett trailed closely behind, earning 10 targets (21.3% Target Share), catching a team-high eight receptions for 92 yards and one touchdown.
Jaxon Smith-Njigba continues to rise in his rookie development but remains a tertiary option behind Metcalf and Lockett. Smith-Njigba commanded a 10.6% target share (5 Targets) catching four for 53 yards.
Tampa Bay Buccaneers
Rachaad White is finally emerging as a league-winning producer. The second-year running back has three touchdowns in the last two games while exemplifying the elite receiving profile that earned him praise in college.
White had 20 carries (83.3% Rush Share) for 51 yards (2.6 YPC) but supplemented a poor rushing performance with two receptions for 47 yards and one receiving touchdown.
Mike Evans was by far the most productive and efficient member of the Buccaneers offense in Week 10. The big-bodied veteran hauled in six of his team-high 10 targets (34.5% Target Share) for 143 yards and one touchdown while no other member of the offense topped 4 receptions for 55 yards.
Tennessee Titans
Will Levis made his debut as the Titans starter in Week 8, throwing for 238 yards and a historic four touchdowns with no interceptions on 19/29 pass attempts.
A shortened week and another start in Week 9 on Thursday Night Football did not fare so well for the young gunslinger.
Levis completed 22/39 attempts for 262 yards with no touchdowns and one interception against the Steelers in Week 9.
An extended period of preparation did little to help Levis increase his ceiling as he completed 19/39 attempts for 199 yards with one interception against the Buccaneers in Week 10.
Washington Commanders
Sam Howell continues to pass at a frenetic pace despite disparaging results in the win-loss column. Howell has recorded at least 40 pass attempts in six of his last seven games.
Howell completed 29/44 attempts for 312 yards with three touchdowns and no interceptions in Week 10 against the Seahawks.
The second-year quarterback has established himself as a top-12 fantasy quarterback this season but continues to struggle mightily with limiting sacks and turnover-worthy throws.
Terry McLaurin led the Commanders with eight targets (% Target Share) but ranked fifth on the team in receiving yards in Week 10. The veteran wideout caught four passes for just 33 yards.
Brian Robinson set a career-high with six receptions on six targets (13.6% Target Share) and a personal best 119 receiving yards. Robinson took a long 51-yard checkdown for six points while also leading the team in rushing attempts (8 Carries/66.7% Rush Share) and 38 rushing yards.
Much respect, thank you for reading. If you have any continued thoughts and would like to share, I am always available for an open conversation on Twitter: @PsychWardFF or Instagram: @psychwardff.
You can find my other works as the Lead Writer and DOC at Broto Fantasy Football.
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By Matt Ward
For a second straight season, I am betting against Mahomes.